wedding photography market analysis

step 1 on how to become a wedding photographer

Before you attempt to become a wedding photographer you should need to answer yourslef the following question to understand what you get yourself into:

1.how many weddings are in your area?

This is public information and you should be able to find it in statistics online, government websites, birth and marriage registers. It should be an easy answer to find and it should be your starting poitn. Once you get the number divide it by the number of weeks for the year and that should give you an average how many weddings are happening on a weekly basis

2. What value are people willing to pay

this is a tricky one. watching the wedding photographers packages on their websites is not the way to understand the market as it can be very misleading. It will give you the wrong impressions that those nice expensive packages are also easy to achieve. See our video above and think about it carefully especially imagining the pyramid of values as suggested

3. How many photographers are already in your area – competition study

the answer to the question is found on google maps- type “wedding photographer – in your city” and it will show you a distribution and density map of registered business.If there are too many, do not panic, not all of them work weekly, however bear in mind there are also others not registered. But at least it will give you a measure of how many

ALl of this info should give you an idea about your local market. The purpose is not to scare you off, but to have realistic expectations at least until you get a good grasp on the reality for yourself

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